To visually tell the story of how Thuy-Nhan Dao a.k.a. Tin created a song inspired by her visits to the Maduras shops.


We wanted to showcase the rich heritage of design, textures and patterns which is synonymous with Madura’s lifestyle products and at the same time visualize the soundscape that Tin had created.

The project was divided into two parts. One performance and one “behind the scenes” video. Since the client wanted to display the performance video on vertical “portrait” displays around their shops in Paris we had to develop a shooting pattern that would let us edit and export for vertical usage on social media and vertical window displays.


We follow Tim as she talks about her inspirations and her creative approach when creating “Sounds of Madura”.


The video was well received and gathered praises on social media and by customers visit the Madura shops.