CHALLENGE
INTRODUCING THE NEW RANGE OF ALCATEL GOPLAY SUPER PHONES TO THE EUROPEAN MARKET BY CREATING VIRAL CONTENT CATERED TO THE ONLINE COMMUNITY .
STRATEGY
WE DECIDED TO SHOWCASE THE WATER, DUST AND SHOCK PROOF FEATURES OF THE PHONES THROUGH THE USER EXPERIENCE. UNDER THE PREMISE OF “IF YOU CAN HANDLE IT SO CAN YOUR PHONE”. WITH THE ALCATEL MARKETING TEAM WE DEFINED FOUR CHARACHTERS AND THREE OBJECTS EACH TO BE THROWN AT THEM.
CAMPAIGN
EACH USER TYPE WOULD FACE THE SOON TO BE CHALLANGES OF THEIR NEW PHONES. LATTES, WATER BALLOONS, DUST AND TEDDY BEARS WHERE CHOSEN TO REPRESENT THE AMAZING FEATURES OF THE NEW ALCATEL PHONES. , SHOT IN 1000 FRAMES PER SECOND IN 4K SPLENDOR
