We were asked to introduce the new range of Alcatel Go Play phones to the European market by creating viral content catered to a wide online community.
STRATEGY
Under the premise of “If You Can Handle It So Can Your Phone” we proceded to showcase the water, dust and shock proof features of these phones through the user experience. With the Alcatel marketing team we defined four characters and three objects associated with each that would be thrown at them.
CAMPAIGN
Each user type would face the soon to be challenges of their new phones. Lattes, water balloons, dust and teddy bears were chosen to represent the amazing features of the new Alcatel phones. Shot at 1000 frames per second in 4k splendor.
SUCCESS
The campaign was successfully launched on Youtube and accumulated more than 5 million views across Europe.
